How Namu Travel improved organic traffic by 15% with DebugBear
Namu Travel specializes in customized vacations to Central America, with a particular focus on vacations to Costa Rica. They have been in the business for over 25 years and rely heavily on their web presence to attract and convert customers.
We spoke with Casey Halloran, CEO of Namu Travel, about their experience using DebugBear. He shared insights on how the tool has improved their website performance monitoring and optimization processes.
How has DebugBear improved your workflow compared to your previous tools?
DebugBear has revolutionized our approach to performance monitoring. Previously, we were juggling multiple tools, each with its own limitations. Now, we have a single source of truth that excels in historical tracking and separating mobile from desktop testing. It's now part of our daily routine, providing insights that drive our optimization efforts.
What specific features of DebugBear do you find most valuable?
Having everything in one place, including historical data, is incredibly useful. But what really sets it apart are the technical recommendations. They're far more sophisticated and insightful than what we've seen from other paid or free tools.
How has DebugBear impacted your SEO and overall website performance?
DebugBear has been useful in our optimization efforts. By helping us pinpoint exact issues, we've seen improvements across the board - in SEO, performance, and conversion rates. In fact, after implementing changes based on DebugBear's insights, we saw a significant 15% jump in our SEO performance.
How does DebugBear fit into your development and deployment process?
We've integrated DebugBear deeply into our workflow. We run scheduled tests regularly, but we also use it proactively before deployments, testing in our staging environment. This allows us to catch and address performance issues before they hit production. Additionally, we use DebugBear reactively when we notice anomalies in our analytics, helping us quickly identify and resolve unexpected performance dips.
How would you compare DebugBear to other performance monitoring tools you've used?
In our experience, DebugBear is significantly more advanced than other tools we've tried. We've used paid versions of services like GTmetrix and Pingdom, as well as Google's free offerings, but found them lacking in areas like historical data display, quality of recommendations, and the ability to differentiate between mobile and desktop performance.
How has DebugBear's insights influenced your company's approach to web performance?
DebugBear has reinforced our belief that speed is a critical feature, not just an afterthought. It has helped us create a culture where performance is a top priority in every website update or new feature deployment. Our development team now actively use DebugBear's insights in their work. It's changed our entire approach to web development, making performance a key consideration at every stage of our process.
That's it for our interview with Casey Halloran from Namu Travel. If you're interested in learning how different companies are using DebugBear, check out our other case studies.
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