Google Lighthouse is a great tool to automatically test the quality of your website and find ways to improve.
Lighthouse provides scores from 0 to 100 across four categories: Performance, Accessibility, Best Practices, and SEO. This article will focus on the Lighthouse SEO score and how to improve it.
Bits of information that search engines use to decide what pages should appear in search results are called ranking signals. There are several groups of ranking signals, for example looking at content relevance, quality, and user experience on the destination web page.
This article explains what Google's page experience signals are and how you can optimize them.
Google Search Console (GSC) is a free service Google provides to website owners. It provides them with insight on how much Google search traffic they get, what pages are showing up in Google, and what they can do to optimize their website.
Since the Page Experience Update in 2021, Google has used the Core Web Vitals metrics as a ranking factor. This article will take a closer look at the Web Vitals data that's available in Google Search Console.
In June 2021, Google started using Core Web Vitals as a search result ranking factor. The Core Web Vitals are a set of three user experience metrics: Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift.
For each of these metrics, Google defined thresholds that websites have to meet in order to get SEO benefits. A website that doesn't pass the Core Web Vitals can drop in search rankings.
This article looks into which of these metrics is hardest to pass and causes the most problems for websites.