Images are a powerful but often neglected component of search engine optimization (SEO). While many website publishers focus solely on text-based content, images present additional opportunities to improve your search visibility, drive organic traffic, and even earn backlinks.
This comprehensive guide explores the core SEO techniques for image optimization that can boost your search rankings even further.
You probably know that running Google Lighthouse audits manually on individual pages can offer helpful insights. But if you want to monitor performance across an entire website, or track changes over time, then you'll need a robust way to automate the process.
Lighthouse automation allows you to run performance, accessibility, SEO, and best practices audits in bulk, on a schedule, and integrate these tests into your development workflow. That means you needn't worry about unnoticed performance regressions, where your website is getting slower or less accessible without you noticing.
Let's take a look at how to automate your Lighthouse tests quickly and easily.
Google Search Console is a free tool that offers a valuable look behind the scenes at how Google sees and indexes your website, showing you how your website performs in search results and what you can do to improve it.
Because it's built by Google themselves, you can get very accurate statistics (rather than the estimated traffic figures you'll find in other SEO tools), check if there are any errors in Google's index, and even request updates to how your content appears.
Whether you're a website owner, SEO professional, or digital marketer, understanding all of Google Search Console features will help you fix any issues that could be hurting your search rankings and maximize your online visibility. Let's jump in.
Do you want to quickly identify performance or SEO issues across your entire website? The free Unlighthouse website scan can highlight these problems for you.
The GTmetrix speed test provides a number of high-level page speed metrics, including the overall GTmetrix letter grade.
In this article we'll take a look at how this grade is calculated, how much it matters, and what you can do to optimize it.
GTmetrix provides a free page speed testing tool to check your website performance. Find out how it works, how to interpret its performance recommendations, and what other tools you can use to test your website speed.
Core Web Vitals are the gold-standard metrics for assessing page speed, so whether you're a developer, SEO specialist or web editor, you'll need the right tools to see how your website is performing.
In this guide, we'll reveal some of the practical tools out there for checking on your site's vital signs.
With website speed a critical ingredient for SEO success, developers and digital marketers need reliable tools to monitor their Core Web Vitals.
Google's Chrome User Experience Report (CrUX) Dashboard has long been a go-to solution for tracking real-world user experience data. But it's now deprecated, so you'll need an alternative solution to track your Core Web Vitals.
In this article, we'll take a look at Google's current CrUX Dashboard as well as some useful alternate options for reporting site speed, SEO and, ultimately, user experience.
If you're running a website or app, you know how crucial it is to keep your users happy. But here's the thing - you can't improve what you don't measure. That's where digital experience monitoring tools come in, and they're important platforms for understanding how your users actually interact with your digital products.
In this article, we will take a look at two of the most popular image optimization tools: Optimizilla and Squoosh.
Monitoring your web application is important to deliver a good user experience and achieve business success. Learn what aspects of your app to monitor and what tools are available.
The WebPageTest tool by Catchpoint is a great tool for testing website performance. Find out how to test your websites with and how to interpret the reporting data.
Pingdom provides a free page speed testing tool to check your website performance. Find out how it works, how to interpret its performance recommendations, and what other tools you can use to test your website speed.
GTmetrix is a well-established product in the website performance monitoring space. However, with Google's shift to focus on Core Web Vitals you may want to consider other options to get better reporting and pass Google's web vitals assessment.
In this tool we'll look at what alternatives are available on the market and how they compare to GTmetrix.
Conducting a website health check helps you identify ways to improve your website for your visitors and get more business from your website.
This article take a look at different aspects of website health, and what you can do to check how your website is doing.
Online business need to monitor their infrastructure and make sure end users have a good experience. Dynatrace is one tool that can provide this functionality for IT teams.
In this article we'll look at the functionality that Dynatrace provides and what alternatives make sense for different uses cases.
Pingdom is a website monitoring tool offering uptime monitoring, synthetic testing, as well as real user analytics. Having been launched over 20 years ago, Pingdom is an established player in the space.
However, there are many more modern Pingdom alternatives available in the market today. In this article we'll look at few of them and see what they can offer.
Do you have a slow WordPress site you want to make faster? WordPress speed optimization services are one of the available solutions that can help you boost the performance of your website.
Since optimizing WordPress sites for speed is a complicated process, many WordPress sites suffer from poor loading times, which hurts user experience, conversion rates, and search engine rankings.
In this article, we'll explore what WordPress speed optimization services are, look into the alternatives, and see a simple technique that can help you find a reliable service provider.
Google's Core Web Vitals metrics impact user experience and Google rankings for your website.
Find out how to find web vitals data in SEMrush and how to interpret it to make your website faster.
Ahrefs is a comprehensive SEO monitoring solution. Since the Core Web Vitals impact SEO, Ahrefs also provides a Performance section where you can crawl and audit your website to identify slow pages.
In this article we'll explain how to get started with Performance testing in Ahrefs and what else you can do to keep track of your Core Web Vitals.
Google has announced that they're ending support for the Web Vitals Chrome extension in January 2025.
Read this article to learn what tools you can use instead.
Optimizing your website can help you deliver a better experience and get more traffic with improved SEO. Check out these great site optimization tools to make your website work better for your business.
Building a great website isn't just about good content and an attractive design. You also have to deliver a good user experience (UX).
There are a lot of factors that impact UX. In this article we'll look at the role website speed plays for your website and what web performance monitoring tools you can use to improve it.
Web performance monitoring is key for maintaining a fast, reliable website. Real User Monitoring (RUM) tools track how actual visitors experience your site, while synthetic monitoring simulates user interactions in controlled environments.
This guide compares a number of RUM solutions. We evaluate some key features and limitations to help you choose the right tool.
Web performance monitoring is key for maintaining a fast, reliable website. Synthetic monitoring tools help you track your website's performance by simulating user interactions and measuring key metrics.
This guide compares a number of synthetic monitoring solutions. We evaluate their key features, pricing, and limitations to help you choose the right tool for your needs.
Google's Core Web Vitals are important for SEO, as they are used as a ranking signal. Page speed also impacts whether visitors stay on your website and convert.
In this article we'll take a look at the web performance data in Moz and how you can use it to optimize your website.